ChitoCare beauty Opens First-Ever Icelandic Skincare Clinic On Prestigious Harley Street
It is with great pride that we announce the opening of the ChitoCare Clinic at 10 Harley Street in London.
ChitoCare beauty is the first skincare brand globally to incorporate the high-quality active ingredient chitosan into its products - born from nature and backed by science. So we are thrilled to be the first Icelandic brand to open its doors in London, to offer the rejuvenating benefits of our powerful products and pure Nordic experience first hand.
ChitoCare beauty founder and CEO Sigríður Vigfúsdóttir
It is with great pride that we announce our first, dedicated beauty and aesthetic clinic in London’s prestigious Harley Street. The clinic menu includes four facial treatments using powerful products featuring the natural biopolymer chitosan, along with cutting-edge technology to allow deeper absorption of our potent products, performed by highly trained aestheticians. A signature super facial and three specialist treatments for varying skin concerns are available, offering an unparalleled beauty experience delivering real results.
Our parent company, Primex Iceland, is a marine biotechnology innovator and the world leader in the sustainable production of pure, medical-grade marine chitosan products. With exceptional healing properties, ChitoCare beauty products promote superior hydration, antioxidant protection, and powerful skin repair. This evolution—from natural biopolymer super-ingredient to medical-grade healing to results-driven beauty efficacy with a sustainable production line—is what the beauty and wellness industry is so excited about.
The ChitoCare Clinic is the first Icelandic biotech skincare brand to launch a beauty and aesthetic clinic on Harley Street in London
Facial treatments include the Signature Facial, Calm & Protect Facial, Resurfacing Facial, and Purifying Facial.
Innovative and specialised devices, such as bi-polar radiofrequency and LED light technology, are employed to deliver real results.
ChitoCare beauty is committed to sustainable production, drawing inspiration from the pristine environment of Iceland. Our main active ingredient, chitosan is a natural biopolymer extracted from the shells of Pandalus borealis shrimp found in the clean, cold waters of the North Atlantic Ocean around Iceland. This chitosan is seven times more effective than similar materials from other parts of the world due to the unique environmental conditions. Produced using eco-friendly processes, ChitoCare beauty operations leave a smaller environmental footprint and is one of the reasons we are an award-winning, sustainable and leading global skincare brand.
ChitoCare beauty opened the clinic in collaboration with The ASKA Group, run by the Icelandic lawyer Aldís Kristín Firman Árnadóttir, who has lived in London for 20 years, and Giorgiana Cardos, a respected and well-known figure in the London beauty industry. Cardos was previously Beauty Director at Selfridges and Managing Director at MAC Cosmetics, to name a few major names in the cosmetics world.
Thank you to everyone who celebrated with us, and to our teams in Iceland and the UK for all their hard work. We can't wait to showcase Icelandic skin science and sustainability to a new audience in the UK.
We look forward to welcoming you to the ChitoCare beauty Clinic at 10 Harley Street in London, UK. Learn more about our treatments here and book your treatment here.
Love,
the ChitoCare Team
Sigríður Vigfúsdóttir introduced ChitoCare beauty to esteemed guests, industry experts, members of the press and beauty influencers
“ChitoCare beauty was born out of respect for the ocean and the circular industry. Following years of research, we have harnessed the natural biopolymer abundantly found in the Arctic waters to reveal the incredible benefits chitosan has on the skin.” —Sigríður Vigfúsdóttir, CEO and founder of ChitoCare beauty
Robert Montague, PR expert, Sigríður Vigfúsdóttir, CEO of ChitoCare beauty, and Sturla Sigurjónsson, Iceland's ambassador in London
Karolina Ahmed, CCB Lead Medical Therapist and expert in skin therapy, cosmetic surgery and aesthetics
Aldís Kristín Firman Árnadóttir and Giorgiana Cardos, Directors of The ASKA Group, with Sturla Sigurjónsson, Iceland's ambassador in London.
The event included champagne and Icelandic-inspired canapés.
Shahrzad Asgari, COO VON Beauty Selfridges, Karolina Ahmed, skin therapy specialist, and Corina Barsa, Head of Sustainable Projects Barclays Corporate.
Our new clinic offers skin treatments that combine our powerful chitosan-based skincare line with high-tech equipment
