ChitoCare Beauty Wins Two Prestigious Good Housekeeping Institute Believe in Beauty Awards 2026

We are proud to announce that ChitoCare Beauty has received two prestigious honours at the Good Housekeeping Institute Believe in Beauty Awards 2026.

Our Anti-Aging Repair Serum has been awarded Best Firming Serum 2026, while our Body Scrub has been named Best Body Scrub for Sensitive Skin.

For a brand dedicated to developing high-performance skincare inspired by the ocean and backed by science, this recognition represents an important milestone. These awards celebrate products that genuinely deliver on their promises, making them among the most respected accolades in the beauty industry.

Why the Believe in Beauty Awards Matter

The Good Housekeeping Institute launched the Believe in Beauty Awards after research revealed growing consumer frustration with the beauty industry. To identify products worthy of consumer trust, they undertook an extensive testing programme. Hundreds of beauty products were submitted and underwent five months of rigorous analysis. A panel of 539 Good Housekeeping members tested products at home, while beauty editors and laboratory chemists carefully evaluated performance, ingredients and user experience before selecting the winners.

The result is a collection of products recognised for proven performance, expert assessment and real-world results.

Best Firming Serum 2026: ChitoCare Beauty Anti-Aging Repair Serum

The judges praised the formula, noting:

"Designed with mature skin in mind, this barrier-supporting serum delivered visible results without aggravating any sensitivity, and testers said a little product went a long way."

Our Anti-Aging Repair Serum was developed to support skin experiencing visible signs of ageing, including reduced firmness, dehydration and barrier weakness. Combining advanced skincare science with our proprietary chitosan technology, the formula helps support the skin barrier while improving the appearance of smoother, healthier-looking skin.

The recognition from the Good Housekeeping Institute validates what many of our customers already experience: effective results delivered through a formula that respects even sensitive skin.

Best Body Scrub for Sensitive Skin: ChitoCare Beauty Body Scrub

The judging panel highlighted the product's ability to balance efficacy with gentleness:

"Delivering effective exfoliation without irritating skin, this formula uses bamboo stem powder and walnut shell granules to buff away rough, dull skin. The result? Impressive skin-softening results."

Exfoliation can often be challenging for sensitive skin, with many scrubs leaving skin feeling stripped or uncomfortable. Our Body Scrub was carefully formulated to provide effective polishing and renewal while maintaining skin comfort, helping reveal smoother, softer and more radiant-looking skin after every use.

The Power of Chitosan: A True Multi-Tasking Skincare Ingredient

At the heart of every ChitoCare Beauty formula is chitosan, a remarkable marine-derived ingredient that reflects our philosophy of combining the wisdom of nature with modern scientific innovation.

As a naturally bioactive ingredient, chitosan helps form a lightweight, breathable film across the skin's surface, supporting barrier function while helping to reduce moisture loss. This protective action contributes to improved hydration and skin comfort throughout the day.

Chitosan is also valued for its soothing and skin-conditioning properties, making it particularly beneficial for sensitive, stressed and mature skin. By helping support the skin's natural repair processes and maintaining optimal hydration, it contributes to a healthier, more resilient complexion.

This multi-functional approach is central to every ChitoCare Beauty formulation: products that work intelligently with the skin to deliver visible results while supporting long-term skin health.

Thank You

We would like to extend our sincere thanks to the Good Housekeeping Institute for this incredible recognition and for the work they do in helping consumers identify products they can trust.

We are equally grateful to the panel of judges, beauty editors, laboratory experts and product testers whose thorough evaluation process makes these awards so meaningful.

Most importantly, thank you to our customers. Your trust, loyalty and feedback continue to inspire our innovation and commitment to creating exceptional skincare. We are honoured to be part of your daily skincare ritual and grateful for your continued support of the ChitoCare Beauty brand.

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